Enhance Automotive | Case Study
How we increased revenue by 2x while building brand awareness for Enhance?
Enhance offer a unique tech product for Tesla owners – custom buttons, which enable Tesla Quick Actions. They sell worldwide and approached us looking for holistic marketing solutions.
The Challenge
We started working with Enhance in March 2022. From the very beginning, the main challenge was to position them in front of their target niche audience, namely Tesla car owners all over the world.
You see, it was a tricky situation because Tesla owners love their Teslas as they are. So keeping that in mind, we had to find a way to make them realize how S3XY Buttons can improve their driving experience.
The Approach
We saw no point in focusing our efforts only on PPC since a part of our target audience is not even aware of the existence of such a product.
Instead, we are applying a long-term growth strategy that is based on building the brand identity and includes
5+ channels.
Organic Presence
Realizing the value of increasing brand awareness we created a regular posting plan across all social platforms (Facebook, Instagram, LinkedIn, Twitter, Tik Tok). The main focus was, of course, short-form videos mixed with different types of engaging posts.
PPC
Paid advertising on Google, Bing & Meta was a nice addition to the mix. Given the specifics of the product, we identified that the purchase decision process was longer than usual so remarketing campaigns are playing a crucial role in our long-term success.
Email & SEO
Providing our target audience with interesting value-added content is key to influencing the purchase decision process! That’s why our efforts are also focused on regular newsletters, SEO and website content. Email marketing turned out to be one of our most successful channels.
Video Shooting
Since the product Enhance offers is really visual, we were convinced that video content will work best for them. That’s why we are constantly creating new videos, both for advertising and branding purposes. We used the video you see here for an YouTube campaign in April 2022.
The Results
This omnichannel strategy led not only to an increase in brand awareness, engagement and branded traffic but also to huge growth in revenue!
For the last 6 month we managed to achieve:
1190%
increase in revenue
128%
traffic growth
75.3%
increase in social engagement
Wondering what The Enhance Team thinks about all of that?
These guys rock! We are working with them for a couple of months already and the performance is getting better and better. They know what they are doing! Always give us good ideas and recommendations for optimizations on our online store. They even make some of our creatives and copywriting which is great! I highly recommend their services!
Dimitar Stoimenov, CEO Enhance Automotive
This is still an ongoing project and we’re happy and honored to be able to work with such a cool startup.